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Should You Give Your SEO to an Agency or do it Yourself?

Ready to attack search engine optimization for your business website? If so you should consider the common concerns about SEO and whether to do it yourself or hire a professional SEO consultant.

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When tackling SEO yourself there are some things you have to consider. Primarily, depending on the size of your business, the task may not be able to be handled well by just one person (seasoned or not). If you’re just getting started on a basic level, then perhaps it is viable but an ongoing SEO effort going after an even marginally competitive market can take the attention of a dedicated SEO 40 hours per week. The initial stages of an effective SEO implementation will take somewhat longer due to the core elements needing to be done (such as keyword research, competition research, on-page optimization, local search optimization and more).

You also have to think about the initial and ongoing SEO trends that will affect the ranking outcome as well as the rankings remaining consistently high. Maintaining a current working knowledge of the search marketing industry is crucial. You can certainly spend the time and money in keeping up with these evolutions, but it is an ongoing process. What works now may not work in the near future. Even worse yet, what worked not long ago could get your website penalized if you do not keep up with the current ranking technology. Remember that Google is constantly adjusting their algorithms to improve the quality of the search results. So the only way to remain visibly relevant in your online presence is to remain up-to-date with the entire search marketing industry and the direction is it moving. In this way, you will remain ahead of the curve and ahead of your competition.


An expert SEO company understands the complexities of search engine ranking algorithms. They also understand how to successfully create an SEO strategy to not only increase your website’s ranking but also keep the results remaining high. With an SEO agency, you can spend more time on the other important aspects of your business and do what you do best. The concerns of Google search ranking, online marketing and optimization concerns are be handled directly by the SEO professional.

Also, you can expect a detailed implementation of the metrics the work done by the SEO expert. They will have systems and processes in place and will deliver timely updates and reports on the rankings for your website as well as make suggestions and adjustments to improve the results. These reports are solid indicators as to the effectiveness of the SEO campaign and makes it easy to understand if the agency is doing their job correctly. Furthermore, you can expect that the professionals who will be working on your website rankings are competent and experienced in the field of search engine marketing. They typically produce results in much less time and greatly reduce the risk of website penalties. For more details please visit Bon service de référencement à laval.